Who We Are – Cooperative Leadership

logo_color-wtagline3x-100Who We Are 

We are the grassroots arm of the women’s movement. The National Organization for Women is the largest organization of feminist activists in the United States. NOW has hundreds of thousands of contributing members and more than 500 local and campus affiliates in all 50 states and the District of Columbia. Since our founding in 1966, NOW’s goal has been “to take action” to bring about equality for all women. Both the actions NOW takes and its position on the issues are principled, uncompromising and often ahead of their time.

NYT2004March for Womens LivesNOW is a leader, not a follower, of public opinion. NOW activists use both traditional and non-traditional means to push for social change. NOW activists do extensive electoral and lobbying work and bring lawsuits. We also organize mass marches, rallies, pickets, non-violent civil disobedience and immediate, responsive “zap” actions. NOW re-instituted mass marches for women’s rights in the face of conventional wisdom that marches went out with the 1960s. An NOW-organized march in support of the Equal Rights Amendment drew more than 100,000 people to Washington, D.C. in 1978.

IheartBCpicNOW’s Marches for Women’s Lives drew 500,000 reproductive rights supporters to Washington, D.C. in 1989 and 750,000 in 1992, for the largest women’s rights demonstration ever. In 1995, NOW organized the first mass demonstration to focus on the issue of violence against women and drew a quarter million people to the Mall.

The 1996 March to Fight the Right in San Francisco drew more than 50,000 activists to kick off an electoral season focused on efforts to defend affirmative action. In 2004, the March for Women’s Lives became the largest mass action of any kind in U.S. history, bringing a record 1.15 million people to Washington, DC to advocate for women’s reproductive health options.

March for womens Lives buttonNOW’s actions have established the organization as a major force in the sweeping changes that put more women in political posts; increased educational, employment and business opportunities for women; and enacted tougher laws against violence, harassment, and discrimination.

IMG_0014NOW is a multi-issue, multi-strategy organization that takes a holistic approach to women’s rights. Our official priorities are winning economic equality and securing it with an amendment to the U.S. Constitution that will guarantee equal rights for women; championing abortion rights, reproductive freedom and other women’s health issues; opposing racism and fighting bigotry against lesbians and gays; and ending violence against women.


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Back in 1996 Florida NOW held a retreat where we codified ethics of communication that we promised to live by for the good of the group. We had them on hand at each meeting. 
Here are the first five points to share with others. 

A Feminist Perspective on the Ethics of Communication
1)   Personal agendas are valid and need to be communicated to develop a primary, open agenda. Secrecy of purpose creates dishonest, unethical communication.
2)   There is a devious process taught to all of us undermining a women’s being and actions to invalidate her point of view. The basic problem is prejudice against women. The solution is for the target to be assertive and for the perpetrators to raise their consciousness by developing respect for positive traits and learning to judge on the basis of actions and beliefs, not appearance or in-group politics.
3)   Losing site of the goal by excluding and diverting opinions results in no consensus, no commitment and no action. Seizing on a fragment of an issue and making it central to discussion, deflects the attempts of others to express their thoughts on the main issue.
4)   We should encourage the expression of many viewpoints, be supportive of the right to express a different viewpoint, recognize the group is stronger for diversity and be inclusive of the woman expressing it.
5)   Members need to recognize others who are not speaking, who have made several attempts and not been heard, or who have been cut off.  All viewpoints need to be heard.
Modified by the Florida State Council Retreat April 26, 1997
Toni Van Pelt Florida NOW president
Origin-Kit Evans – Exec. Dir. AWAKE AUGUST, 1980


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